Ticket Module Functionality If the automatic ticket creation function is enabled, when a customer sends a message through WASB: If the number is not already in the records, a new lead is created. The conversation is associated with the contact record. A ticket related to the conversation is opened. Conversations follow the same logic as tickets from the Customer Portal: The first message is saved in the Description field. Subsequent messages are recorded in the Comments. Statuses follow the Waiting for response / Customer responded logic. If a conversation exceeds 24 hours, the response must be sent using a Meta-approved template.