6.2 Email Sending Statistics and more
Once the sending is completed, within the Campaigns module you can access the Statistics tab to view a summary chart of the statistics and the detailed data for each metric.
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OnceInitially, you sendwill ansee email,a donut chart, which allows you canto accessimmediately view some interesting statistics about the Statisticssent tab from the Campaigns module to view an overview of statistics and details for individual statistics.newsletter:
|
Message Queue |
emails that have not yet been sent (when sending is complete, this column must be blank) |
|
Sent messages |
correctly sent and received emails |
|
Viewed Messages |
for each opened email: number of times the email has been opened, date and time of first and latest opening, link to recipient’s record |
|
Tracked Link |
if there are any links in the body of the email, the system tracks the number of clicks by each recipient for each link |
|
Unsubscribes |
recipients who clicked the unsubscribe link |
|
Bounced Messages |
emails sent but not received by the recipient (due to unresponsive server, full mailbox…) |
|
Email failed |
email that have not been sent (probably due to the address error) |
|
Suppression List |
suppressed email addresses |
N.B.: bounces are processed once a day via a cron job.
From each of these headings new targets can be created with the ‘Create a target’ button or the records can exported to an Excel file with ‘Export list’. The Statistics section provides access to statistics for the entire campaign (thus considering all the emails related to that campaign), or for a specific newsletter.