6.2 Email Sending Statistics and more
IMPORTANT: vtenext inserts an image in the newsletter with the function of communicating to our system that the email has been visualized correctly and so the stats can be updated in the right way. Some servers with the service "Libraesva Email Security" or similar activated tend to complitely disable this image. These services cause the non-updating of the stats about the opening of the newsletter. We know that the tracking system is not completely reliable but actually it is not possible to avoid this problem (which is not wide-spreaded). We want to clarify that the use of this image is also done by other newsletter sending services.
Once you send an email, you can access the Statistics tab from the Campaigns module to view an overview of statistics and details for individual statistics.
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Message Queue |
emails that have not yet been sent (when sending is complete, this column must be blank) |
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Sent messages |
correctly sent and received emails |
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Viewed Messages |
for each opened email: number of times the email has been opened, date and time of first and latest opening, link to recipient’s record |
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Tracked Link |
if there are any links in the body of the email, the system tracks the number of clicks by each recipient for each link |
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Unsubscribes |
recipients who clicked the unsubscribe link |
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Bounced Messages |
emails sent but not received by the recipient (due to unresponsive server, full mailbox…) |
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Email failed |
email that have not been sent (probably due to the address error) |
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Suppression List |
suppressed email addresses |
N.B.: bounces are processed once a day via a cron job.
From each of these headings new targets can be created with the ‘Create a target’ button or the records can exported to an Excel file with ‘Export list’. The Statistics section provides access to statistics for the entire campaign (thus considering all the emails related to that campaign), or for a specific newsletter.